#Healthnut alterna driver
This interest is also reflected in Europe, where 58% expect it to increase.Ĭuriosity is a large driver for consumers trying plant-based products, with our EMENA research uncovering that 65% of consumers buy plant-based dairy alternatives as an opportunity to try something new. This year is bringing a new wave of plant-based foods and beverages, with ofi’s proprietary research finding that 63% of US shoppers expect to use more plant-based products over the next two years.
Meanwhile, our spice blends are a great match for meat and meat substitutes.ģ Datassential 2023 4 Datassential 2023 5 Innova Market Insights 2023 6 Datassential 2022 In addition to offering a broad selection of individual spices, dried chilis, dried onions and dried garlic, ofi can create seasoning blends of flavors typically seen in sauce form, which can be used as coatings or on snacks. Food and beverage brands can also add heat in unexpected applications for interesting twists. While more intense heat brings novelty, a more restrained level that offers a particular flavor can spur repeat purchases. It might be tempting to dial up the heat to extreme levels, but most US consumers prefer moderation. Meanwhile, US consumers can enjoy spice blends inspired by the American Southwest, Mexico and the Caribbean. For example, regional Indian blends like Nihari from New Delhi and the north or Rogan Josh from Jammu and Kashmir are a great choice for EMENA audiences. ofi’s chefs have developed a variety of blend ranges to meet consumer preferences around the globe. Regional spice profiles can also let consumers travel with their taste buds from the comfort of home. In the US for example, Pickled Jalapeño is seeing 42.9% on menus 3 and Hatch Chile has grown 30.6% in foodservice 4 and 418% in new retail product launches over the past four years. Consumers are looking for more specificity, with particular varieties being called out. We’ve seen Hot & Spicy become an increasingly popular flavor profile in recent years, but that won’t cut it for 2023. Ofi’s experts can help customers make the most of our ingredients portfolio to discover novel ways to create appealing products. Dark chocolate with a rich dark color or extra-indulgent ice cream and milkshake creations combined with crunchy roasted almond or cashew pieces are proving to be popular. One way to do this is by adding sensory inclusions. In 2023, companies will create experiential food and beverages, thinking about the way a consumer feels when they are eating. Consider a warming plant-based turmeric latte made with almonds and cashews, for example. Nostalgic dishes or ingredients with perceived mood-boosting properties also provide comfort.
Capitalize on this with ingredients like ofi’s Moonlight extra white cocoa butter, which enables stark visual contrast in everything from white chocolate to delicious fillings – perfect for those close-ups. Meanwhile, limited editions can create food experiences worthy of social media sharing. One-off premium purchases like elevated condiments, beverages or snacks can help spice up monotonous days. This year, consumers are turning toward food and drink purchases as pick-me-up experiences, seeking out rich flavors and textures. With ofi’s comprehensive portfolio of private label solutions, we’re well-placed to deliver the products, innovative category solutions and packaging options that our customers need to thrive.ġ Innova Market Insights, 2022 2 IRi 2022 2 In tandem, retailers are looking at multiple large-scale brands and tailoring their product offerings to make them their own.
Most APAC, EU and US shoppers (60%) believe private label products are as good as national brands when it comes to quality, innovation, sustainability and delivering on claims. Our nut ingredients can also be used to deliver an entirely new sensory experience beyond milk chocolate look-alikes – consider walnut-based chocolate for example.īeyond cost savings, private label offerings are being recognized as high-quality and desirable in their own right. Pair with our range of nut protein powders for delicious plant-based chocolate that can offer good hardness, snap, taste and melting properties. Ofi’s deZaan premium cocoa brand can unlock luxury possibilities, including organic options. Nearly two thirds (63%) of global consumers have significantly increased their food and beverage spending post-lockdown. For example, convenient options can help add a touch of luxury for consumers replacing expensive takeout with at-home cooking.Ĭonsumers are also seeking out small affordable treats like indulgent chocolate to help alleviate some of the stress. However, its meaning changes from person to person, with some trading down to reduce spending and others elevating to reduce frequency of purchase. As high inflation continues, value is of ever more importance to consumers.
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